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The domain chelseadrivingschool.co.uk had the following in the homepage, "WE ARE HIRING INSTRUCTORS click here." I observed that the webpage stated " Just turned 17 and looking to learn to drive and take driving lessons in South West London in order to secure a driving licence for the first time? Tried driving before but gave up and are now looking to give it another go with a new driving instructor in South West London? Or do you have a licence but are new to driving in this part of town and looking for some refresher lessons? Whatever your needs, Chelsea Driving S." The meta header had chelsea driving lessons as the first keyword. This keyword was followed by fulham driving lessons, chelsea driving school, and driving lessons kensington which isn't as urgent as chelsea driving lessons.